How Samsung’s NEON plans to make artificial humans for everyone

Artificial humans are so new that even Pranav Mistry, the man who built Samsung’s new artificial humans, doesn’t know what the business model for it will be. “We’re just a four-five month old venture, so we’re not thinking about the business model in too much detail right now,” Mistry, President and CEO of STAR Labs, an advanced research lab owned by Samsung, said.

After teasing it for few weeks, STAR Labs unveiled NEON at the Consumer Electronics Show (CES) this week. The company builds artificial humans, which can act as avatars for people, businesses and companies.

According to Mistry, the company has partners already but it doesn’t plan to “sell” its artificial humans, or NEONs. Instead, Mistry says there will be a subscription-like model, that allows companies to hire/license NEONs from STAR Labs.