How Salad Days used simple tech to help farmers

One fine day, not very long ago, the venerable stray cows of Nauranpur (Gurugram) found themselves munching their way through an unexpected treat. Instead of the usual foraging fare, these bovines ate their fill of the finest ever strawberries. This may have been cause for mirth if it hadn’t been for the fact that an entire rich harvest of the luscious fruit had to be dumped.

For Varun Madan, founder and CEO of Salad Days, the cows getting some strawberries was not to be begrudged. But what was heartbreaking was that most of the crop went to waste. The problem was, of course, the great Indian lockdown, which happened immediately.

Gurugram-based Salad Days started up in 2014, as a delivery-only company serving simple and real healthy food in Delhi-NCR.