How PhonePe is sharpening its ecommerce ambitions as it breaks away from Flipkart

Digital payments company PhonePe is scripting a detailed plan to fuel its ecommerce strategy as it integrates with the government’s Open Network for Digital Commerce (ONDC) project.

The fintech player’s online commerce ambitions aren’t new.

It made attempts previously with offerings such as Switch, loosely based on a super app concept, and Stores, which was aimed at facilitating hyper-local discovery of merchants.