How not to be a broke content creator

Creating content on social media is increasingly becoming a mainstream occupation. It can be fulfilling too, creating content on the topics or issues you like, and getting paid for it. But is it that easy?

“Most YouTubers are secretly broke,” popular YouTuber Nuseir Yassin, commonly known as Nas Daily, recently wrote on Twitter. Although Nas Daily generated 606 million views across platforms, he earned $33,000 in social media ad revenue (excluding Snapchat). He also gave a break-up of this revenue generated across platforms, which included $100 for 10 million views, and $0 from Instagram, TikTok, and Facebook Reels. “Social media platforms are designed for 2010,” the creator went on to say, adding that “they are designed for users, not creators. User data, revenue, and direct access are all banned from the creator. However…without creators, there is no content.”