How MissCallPay wants to bring UPI to feature phone users, language no bar

What if you could make a payment using the UPI after giving a simple missed call? That’s what MissCallPay offers to India’s vast feature phone user base. The company has partnered with the Bank of India and IDFC First Bank as the supporting banks to roll out the facility. “UPI is primarily for tech-savvy smartphone users. The total user on UPI today is barely 260 million. Almost 91 crore people today are aloof to the UPI revolution,” Mitesh L Thakker, Founder, MissCallPay, told indianexpress.com.

MissCallPay’s solution is built under the UPI123 system, which was announced earlier this year to bring more feature phone users under the United Payments Interface ambit.