How Microsoft used Bing Chat to sway users away from Google Chrome

For several years, Microsoft and Google have had an ongoing feud where they aggressively try to retain or steal users. No one’s the culprit here, as both try new tactics now and then to lure users to their platforms and in the latest case, Microsoft was found plaguing Bing Chat’s answer to pull users to Edge.

As discovered by The Verge that Bing’s new AI feature was not providing relevant search results when searching for Google Chrome. Instead, the AI “widget” would only display Bing features since it currently doesn’t work within Chrome.

The webpage displayed a full-screen advertisement for Bing and Edge instead of showing relevant search results. The links and information the user needed were hidden from view.