How live streaming-driven creator economy is rising in India

For many decades, “big media” ran the world of entertainment and news. Media and editors had the power to decide if, how, and where your content could be shared. To be a part of this industry, one had to be employed by one of these media conglomerates, or at the very least, be significant enough to feature in the stories they told. From watching scheduled television programs, waiting for our favorite show on the radio, reading books and magazines from large publishers, we never realised the gap until the ‘internet’ happened.

The decentralisation of media took place after 2000, it was a slow, almost insidious process, but over time, it happened with the internet reaching each and every household of the country.