How Kunal Bahl’s Snapdeal is finding its lost mojo

Around August 2017, Snapdeal had called off Flipkart’s offer of buying it out for $850 million, down from $6.5-billion valuation it had in early 2016. Snapdeal’s sales had plunged, products count has also gone south even as Amazon had displaced it to become the new formidable competitor to Flipkart’s stronghold in the Indian e-commerce sector. The ecosystem had almost written it off with media reports narrating the fall. More than two years after the company’s founders Kunal Bahl, Rohit Bansal decided to battle it out on their own with a renewed Snapdeal 2.0 focusing on its core business of online retail, the lost mojo is coming back for Bahl and Bansal.

“The inflection point in Snapdeal’s journey was when they stepped back from the cut-throat competition that was happening between them, Amazon, and Flipkart in 2017. Snapdeal took that decision when they had little cash in the bank.