How is TV adapting to the digital age?

So, it has turned out that our humble idiot box is not as dumb as thought. It has kept pace with the changing times. It is bigger, leaner and equipped with advanced technology now — offering great visual experience.

But the challenge is always there. Online audiences have grown faster than any other medium including television in the last three years, raising questions about the future of TV.

However, such arguments can be put to rest as people remain committed to TV. It remains by far the largest video medium in India with 878 million viewers. That is nearly twice the number watching online videos.