How Google may have a ‘Shorts problem’ on YouTube

Google recently announced that more than 2 billion logged-in monthly users are watching YouTube Shorts. This number is up from 1.5 billion monthly logged-in users for YouTube Shorts announced in 2022. While the impressive numbers give YouTube’s short video tool an edge over competitors like TikTok and Instagram Reels; they may not be such good news for the platform itself. According to a report in Financial Times, quoting company sources, Shorts may hurt the core, long-form video business of the Google-owned video streaming platform.

Long video format ‘dying’
According to the report, the short-video platform Shorts “risks cannibalising its core business”. “Recent YouTube strategy meetings have discussed the risk that long-form videos, which produce more revenue for the company, are ‘dying out’ as a format,” the report added.