How Flipkart’s streaming service will be different from Netflix, Amazon Prime Video, Hotstar, ZEE5

In an attempt to tap into the emerging OTT market in India, Walmart-owned Flipkart has announced its plans to take on Amazon Prime Video by offering free video streaming in India. India’s e-commerce giant will be rolling out the service by September this year by offering free, curated and personalised content to the consumer.

Flipkart is right now eyeing 200 million consumers who are regulars on the OTT platforms. If the existing Flipkart customers want to take up a subscription of the streaming service, they can also do so through 300 ‘Super Coins’ – which one earns while spending on Flipkart, the company said in the statement. Super Coins is a rebranded version of Plus Coins that was a part of Flipkart Plus membership.