How Flipkart engaged with 1.3 lakh users in over 9.8 lakh interactions during mega sale

How many times has Bollywood star Amitabh Bachchan greeted you as you began shopping on an e-commerce site?

At Flipkart, Bachchan greeted customers and engaged them in conversation, in the avatar of a virtual assistant, during the year’s biggest e-commerce sale, the Big Billion Days (BBD) sale, thanks to Mumbai-based global marketing technology firm Netcore Solutions.

Instead of relying on the tried and tested marketing channels such as email, mobile push notifications and social media during the sale, Flipkart resorted to a virtual assistant modelled on the persona of Bachchan to chat with customers, Kaun Banega Crorepati style, on WhatsApp. This resulted in nearly 1.3 lakh users engaging in over 9.8 lakh interactions with the Bachchan virtual assistant over a span of seven days.