How Facebook plans to help users understand ad-targeting

San Francisco: Facebook has introduced new steps to let people know and adjust how their information influences the ads they see which would help them to understand more about ad-targeting on its platform.
“We heard feedback from people that they can still be hard to understand. Today we’re making two additional changes to address those concerns.
“We’ll show people more reasons why they’re seeing an ad on Facebook and we’re also updating Ad Preferences to show you more about businesses that upload lists with your information, such as an email address or phone number,” Sreethu Thulasi, Product Manager, Facebook wrote in a blog post on Thursday.