How e-com giant Flipkart is powering India’s retail growth story

India is amongst the fastest-growing economies in the world today and e-commerce has acted as one of the major pillars of this growth, especially in the aftermath of the pandemic when customers across the country transitioned to online retail as the preferred platform for all kinds of purchases.

As retail moved online and powered the growth of the economy, major e-commerce players such as Flipkart have acted as key catalysts as they offer small businesses, local artisans and weavers located in remote locations dotting the length and breadth of our country a platform through which they can showcase their wares to more than one billion plus customers. To gain market access, these small players no longer need to create a wide range of products. E-commerce platforms have offered them an opportunity they would never have got in an offline world.