How Donald Trump is outspending every 2020 Democrat on Facebook

President Trump’s re-election campaign has spent far more than any single Democratic presidential candidate on Facebook advertising, reprising a strategy that was central to his 2016 victory.

Trump spent particularly heavily on Facebook ads at the beginning of the year, when the number of Democratic candidates was smaller. But the playing field has shifted.

Since entering the race late last month, former Vice President Joseph R. Biden Jr. has pumped more than $1 million into Facebook ads, outspending Trump’s campaign for three of the past four weeks.

So far this year, Trump has spent about $5 million on Facebook advertising. Early in the year, Trump’s Facebook spending exceeded that of all of the Democratic candidates put together, though Democrats’ collective spending eventually surpassed Trump’s total.