How brands look at bigger footprint to win the e-commerce battle in india

Rapid technological advancements and deeper internet penetration have made shopping online a rage in India. Brands across categories are shifting online to benefit from the e-commerce boom and are leveraging various online platforms to increase their digital presence.

This shift, however, comes with its own set of problems. Fake product listings and high product return costs are some of the most common issues that brands face in the e-commerce space. It is estimated that around 30-40% of all online orders in India are returned to e-tailers every year.