How branchless banking is driving financial inclusion

The increasing internet penetration across India has accelerated the demand for digital banking. However, the country’s highly geo-distributed demography poses a challenge to its financial inclusion mission.

A large part of Bharat – rural India – is still tech-shy, plagued by technological inhibitions, and lacks trust in any form of digital financial transaction.

This growing need to amplify reach and break through untapped markets is coaxing financial institutions to go branchless and offer their services in an assisted mode to the last mile with the help of fintech startups.