How Artificial Intelligence is solving different business problems

As soon as the words “AI” and “music” are used in the same sentence, one comes across skepticism. If robots are making call centre jobs useless, one is scared to think of what would happen to all the musicans who are anyway underpaid.

“In the world of personalisation and on-demand services, music is one of the very few remaining static artefacts,” says Ken Lythgoe, head of business development at creative AI technology company MXX, based in London, England. The company has created the world’s first AI tech that allows individual users to instantly edit music to fit their own video footage, complete with rises and fades.