How Amazon is bringing its Whole Foods-like model to More grocery stores in India

Bengaluru: Amazon India is enabling pickups from More retail outlets for its online grocery orders. This comes at a time when the e-grocery space is witnessing intense competition among Tata-owned BigBasket, Walmart-owned Flipkart, Grofers, and Reliance Industries’ JioMart battling for bigger chunks of the market.

The US-based ecommerce firm is doing in India what it has done with Whole Foods in the United States, where a consumer can order on Amazon Fresh online and pick it up from the nearest Whole Foods store in select cities.

In 2017, Amazon acquired Whole Foods for over $13 billion.