How Amazon India’s growth has come at a high cost

New Delhi: Nearly a decade later, Amazon India’s report card is decidedly mixed, foreign brokerage Bernstein said in a report.
India is often the dream prized market of many global internet companies, yet also one of the most challenging to unlock — just ask the Chinese apps.
“Who can forget Jeff Bezos’ 2014 visit standing on top of a colorful lorry announcing a $2 billion investment? But nearly a decade later, Amazon India’s report card is decidedly mixed,” the report said.
The country is one of Amazon’s biggest overseas markets and also one of its fastest growing with a best-in-class customer experience and large Prime customer base.
Yet this growth has come at a high cost of over $6.5 billion plus invested to-date while profitability remains elusive (-5-10 per cent EBITDA margins), the report said.