How AI influences what you see on Facebook, Instagram

There are times when it gets rather freaky on Facebook and Instagram. You might be talking about that biking trip to Leh or about picking up that cool pair of sneakers. In a matter of minutes, you end up seeing certain ads or promoted posts about Ladakh or a sneaker store in your Facebook feed. That’s because the algorithms are at play and there’s artificial intelligence as well. Meta, the parent company of Facebook, has now given an explanation on how AI ends up influencing what you see. Meta says that it wants to “challenge the myth that algorithms leave people powerless over the content they see.”