How AI and influencer analytics are revolutionizing the retail industry

The Indian retail industry is thriving by the day. The advent of cutting-edge technologies has just boosted its growth. In the last few years, the industry embraced these technologies and witnessed a remarkable transformation, largely propelled by the advancements in artificial intelligence (AI) and machine learning (ML).

These novel technologies have empowered retailers to delve deeper into consumer behaviour, craft personalised experiences, and ultimately enhance their profitability. They have emphasised on implementing these technologies across departments to ensure smooth operations. From store management to consumer services, every aspect of operations has been improved tremendously with AI.