How a start-up helps cable TV industry conform to TRAI norms

As the country has moved towards a new cable TV billing regime, TV operators have decided to manage their billing, collections, payments and other customer relationship management activities differently.

With the Telecom Regulatory Authority of India (TRAI) allowing people to choose their own bouquet of channels, it has become a difficult task for operators to keep track of multiple options made by customers, preparing personalised bills, and making the remittances.

“This is a huge task considering the deep penetration of cable TV in the country,” Nithin Reddy, Chief Executive Officer, ITP Software India, told BusinessLine.