House panel’s summons to Twitter may not hurt revenues: Experts

New Delhi: An Indian parliamentary panel’s summons to representatives of Twitter, including CEO Jack Dorsey, are unlikely to hurt the social media platform’s advertising and marketing revenue, experts said.

Companies have not yet expressed any concerns over advertising and promotions on the platform, they said.

However, repeated and sustained pressure from the panel or government authorities may hit the political discourse and content generated ahead of the general elections, advertisers and marketers said.

“Advertising follows eyeballs. I don’t think there will be any short-term impact if users continue using the platform but over a period of time, if there is erosion of trust in any brand, then it has an impact,” said Ashish Bhasin, CEO, South Asia, at Dentsu Aegis Network. “A company as big as Twitter and of that international scale will have a way of sorting this out. I don’t see any significant impact from an advertising perspective.”