Hotstar viewership crosses 267 mn in three weeks of VIVO IPL

Video streaming app, Hotstar, has registered a viewership of 267 million viewers in the first three weeks of the VIVO IPL 2019, surpassing last year’s record of 202 million viewers registered for the entire season.

Hotstar also set a global live streaming record, with a concurrency of 12.7 million viewers during the Royal Challengers Bangalore v/s Mumbai Indians match on March 28, 2019. With this, the platform broke its own previous record of 11.2 million concurrent viewers, who watched the India v/s New Zealand T20 match. So far, the tournament has been stellar for Hotstar, with the streaming giant witnessing a remarkable 2x growth in watch time over the same period last year.