Hotstar leads entertainment app installations, Jio in live TV, says study

Video streaming platform Hotstar leads the over-the-top entertainment app segment with 49 per cent share in terms of smartphone installations, while Jio’s Live Tv leads the live channel category with 30 per cent share, a study said Thursday.

According to the techARC-Unomer MegaInsight study, around 79 percent of smartphone users access over-the-top (OTT) mobile applications for entertainment in India, which is in addition to the ‘casual’ entertainment of YouTube and other UGC (User Generated Content) platforms like TikTok.

“Over the past 3 years we have seen a lot of enablement both from the Smartphone OEMs as well as operators’ sides. This has facilitated growth of OTT Entertainment services as well as the consumption,” techARC’s founder and Chief Analyst, Faisal Kawoosa said in a statement.