Hotstar continues to lead OTT platform in India: Study

Video streaming platform Hotstar leads the over-the-top entertainment app segment with 49% share in terms of smartphone installations, while Jio’s Live Tv leads the live channel category with 30% share, a study said Thursday.

According to the techARC-Unomer MegaInsight study, around 79% of smartphone users access over-the-top (OTT) mobile applications for entertainment in India, which is in addition to the ‘casual’ entertainment of YouTube and other UGC (User Generated Content) platforms like TikTok.

“Over the past 3 years we have seen a lot of enablement both from the Smartphone OEMs as well as operators’ sides. This has facilitated growth of OTT Entertainment services as well as the consumption,” techARC’s founder and Chief Analyst, Faisal Kawoosa said in a statement.