Hotstar aims to reach 300 mn viewers, plans to make IPL viewing ‘social’

Star India’s over-the-top (OTT) platform Hotstar aims to reach 300 million viewers for this year’s Indian Premier League (IPL). The company is banking on its engagement innovations to do so. Hotstar, which has been the home of the IPL on digital space since 2015, reached 202 million viewers last year.

“This year, we are introducing the first-ever social cricket-watching experience. Viewers will be able to invite their friends and family to watch the match together on Hotstar, play along on the Watch N’Play game and make their voices heard by chatting about the match or their Watch N’Play experience with not only their friends and family but also with experts and celebrities,” says Varun Narang, chief product officer, Hotstar.