Hooq eyes ‘sachet’ model, to offer Hollywood flicks on rent

Online streaming platform Hooq will now offer Hollywood movies on rent at ₹60 per movie as the Singapore-based firm looks to expand its presence in India.

Hooq, which is a partnership between Warner Bros, Sony Pictures and Singapore’s Singtel, is trying to take the ‘sachet’ approach to the streaming service to attract users who want to test the platform just to watch a particular Hollywood flick.

“We have decided to focus on being a premium Hollywood content destination. We feel there’s a big market for that in India. We have a big library of movies from Warner Bros, Sony Pictures and several of our content partners that’ll we’ll be offering,” Zulfiqar Khan, Managing Director, India, told BusinessLine.