Honor goes local under new brand name HonorTech; JV led by Indian leadership eyes 5% market share by 2024

China’s Honor is staging India return, almost two years after abandoning ship and leaving the world’s second largest smartphone market amid stifling competition and dwindling marketing budget. Its second coming is a bit different, though. Products and services of the former Huawei spin-off brand will be sold in India, once again, under the brand name of “HonorTech”, a joint venture said to be 100 percent fully led by Indian leadership and banking on the sales and distribution expertise of Noida-based PSAV Global.