Homegrown brand boAt leads as India TWS market grows 68% in Q2

Homegrown audio brand boAt maintained its lead for the fourth successive quarter as India’s true wearable (TWS) market registered 68 per cent (YoY) growth during the second quarter (Q2), a new report showed on Friday.

OnePlus and realme captured the second and third spots, respectively. Noise moved one step up to take the fourth spot with 117 per cent YoY growth, according to latest research from Counterpoint’s IoT Service.

“We have seen a phenomenal change in India’s TWS market with the entry of new players and frequent new launches. More than 40 brands have entered this market since 2020,” said senior research analyst Anshika Jain.