Homegrown apps like TakaTak, Moj & Josh make early gains on the back of TikTok ban

BENGALURU: Homegrown short-video players ShareChat’s Moj, MX Player-owned TakaTak and DailyHunt’s Josh have seen early gains on the back of TikTok’s ban in India, according to data from SimilarWeb, which collates online traffic statistics and analytics. In terms of time spent per user, TakaTak led the charts with 23 minutes, followed by 10 minutes for Moj, and 7.4 minutes for Josh, the July 26 data indicated. These numbers are based on a sample set that the analytics firm tracks and is limited with regard to users and their locations, hence may not be fully representative of the actual data.