Home market gets attractive for India’s IT giants

When China’s MG Motors opened its doors in India to sell its first offering — the blockbuster SUV Hector — it signed up Cognizant to implement its end-to-end customer experience and enterprise management IT solutions. When India’s Department of Posts decided to modernise its systems for delivery of mails and packages, it signed up the IT behemoth TCS in August 2019. In September, Wipro secured a $300 million, seven-year deal from ICICI Bank to provide a suite of digital services.

These are among a growing cohort of deals that represent a subtle shift in the focus of India’s largely export oriented, $180 billion IT services industry — the domestic market.