HiPi is a short-video step in Zee5’s journey to become Super app

ZEE5’s aim is to become a Super app and HiPi, the company’s answer to TikTok, is part of the journey, Rajneel Kumar, Business Head – Expansion Projects and Head of Products, ZEE5 India told indianexpress.com.

“At Zee5, from the very inception, we always wanted to become a Super app. Over the last two and a half years, we have launched content from televisions, originals shows, live news, live TV, categories (kids, music videos, food), hypo casual gaming platform called play, and more as part of the journey to be a Super app,” Kumar said.

Last month, ZEE5 announced its rival to TikTok called HiPi. The platform is yet to be available in the country but the beta version will roll out in the next 15 days for the users to try out before the official launch.