Hinduja Group’s HITS platform signs infrastructure sharing deal with Siti Networks

Hinduja Group’s headend-in-the-sky (HITS) platform NXTDIGITAL has signed first of its kind infrastructure sharing agreement with rival multi-system-operator (MSO) Siti Networks.

Siti Networks is one of India’s largest MSO with a connected customer base of over 8.5 million and the deal will see two conventional competitors share infrastructure, heralding a new era of collaboration in the digital platforms space.

NXTDIGITAL, India’s only HITS platform, services over 5 million subscribers.