Hindi YouTube videos becoming popular among other Indian languages, says official

Helped by a rapid growth in Internet user base, Google-owned video platform YouTube is witnessing a rise in the number of content creators and viewers in vernacular languages including Hindi, Tamil and Bengali in smaller cities and towns. According to YouTube Head of Family and Learning Partnerships Don Anderson, users in India are using YouTube to learn a range of things – right from “how to tie a tie” to even learning farming techniques. “About a year ago, there were 12 learning channels in India that had over one million subscribers, that number has now grown to over 70 channels. These 70 channels have 142 million subscribers and one billion views between them,” he added.

Also, there are hundreds of education and learning channels which have more than one lakh subscribers, he said. “India’s Internet user base is now spread well beyond metros and this is reflected in the content on the platform. Both content creators and viewers are coming in large numbers from tier II, III cities and even small towns,” Anderson said.