High MNP demand, 5G competition to drive up telcos’ marketing expenses

Telecom firms may have to spend more on marketing costs as a result of the increasing competition as indicated by a rise in demand for mobile number portability (MNP), according to a report published in The Economic Times (ET). The competition in the telecom sector has accelerated due to Reliance Jio and Bharti Airtel’s 5G push

A total of 10.95 million mobile number portability (MNP) requests were submitted in April, bringing the cumulative number of MNP requests to 830.65 million from 819.70 million at the end of March.

After a few quarters of consistent increases in sales, general, and administrative costs (SGA), telecom operators were able to reduce these costs to some extent in the fourth quarter of the financial year 2022-23 (FY23).