Hermes wins permanent ban on ‘MetaBirkin’ NFT sales

Luxury brand Hermes’ request to permanently block artist Mason Rothschild’s sales of “MetaBirkin” non-fungible tokens has been accepted by a court in the US. A jury’s verdict declared that the NFT violated the French luxury house’s trademark rights in its Birkin handbags. For those unaware, NFTs are unique tokens on blockchain networks that are often used to verify ownership of digital art.

According to a report in news agency Reuters, US District Judge Jed Rakoff said the permanent injunction was justified because Rothschild’s continued marketing of the NFTs would likely confuse consumers and cause irreparably harm to the company. The judge also denied Rothschild’s requests to throw out the verdict or hold a new trial.