Here’s why Tamil Nadu govt has partnered with Facebook

Chennai: The Tamil Nadu government on Tuesday announced that it has directed all blood banks in the state to use the blood donation feature on Facebook to reach out to the voluntary donors.
The government feels social media can help to create awareness and enable voluntary blood donations.
The state government has issued a directive to all blood banks and hospitals in the state to use the Facebook blood donation feature, in order to bridge the gap between blood donors and nearby blood banks.
“We believe that blood donation feature on Facebook will help us to reach out to many donors and encourage them to donate. It can also be one of the fastest and seamless ways, to let donors know of critical blood needs in their areas,” said C. Vijaya Baskar, Tamil Nadu Health and Family Welfare Minister.