Here’s what to expect from the next iPhone series

The next iPhone series has a release date — September 7. Apple has sent out the invitation for its biggest launch event of the year and, needless to say, the creative is being decoded by tech enthusiasts.

Apple usually holds its iPhone launch event in early September with devices going on sale days later. In spite of the pandemic and falling sales figures of smartphones, Apple has managed to deliver big and profit figures continue to swell. In the quarter that ended in June, Apple managed to assuage investor concerns about their strength in uncertain economic times. iPhone sales — Apple’s biggest driver of revenue — rose 2.8 per cent to a fiscal third-quarter record of $40.67 billion, while analysts had expected a 2.5 per cent drop.