Here’s what smartphone brands must do in 2020

As the year 2020 sets in, here is what some of the popular Smartphone brands must resolve for one of the critical years for the industry in India.

The year 2020, will sell 165 million smartphones, up 13% from 2019. However, the shipments will not see similar growth as brands will attempt to clear the inventories piled up after 3Q’19 in which some brands got completely wrong with the sales expectations.

While brands will continue in 2020 as well to jig their product and channel strategy and try to find out sweet spots that they should focus around, here is one big thing that each one of them need to address.

Xiaomi: The brand has risen like none in the past 5 years or so. In this short span, 1 out of every 4 Smartphones sold in India comes from Xiaomi and it tops the leaderboard as the year 2019 comes to an end. However, despite of this success, the brand still has not been able to earn the image of an enduring brand.