Here’s what Indians searched on Google while looking for things to do during lockdown
Google search for terms related to different ways of passing the time during lockdown grew tremendously over the last month according to a recent study by online visibility management and content marketing platform SEMrush.
The study conducted in March 2020 showed that search for terms related to video conferencing apps, gaming and online video streaming grew massively over the last month owing to the 21-day nationwide lockdown in light of the coronavirus pandemic.
For instance, search for Microsoft’s video conferencing tool Skype rose by 1150 per cent just before the 21-day lockdown was implemented on March 24.
The search for terms such as “online games” and “work from home” increased by 300 per cent and 733 per cent respectively, the study said. Other keywords whose search frequency spiked were “online food delivery” and “online grocery.” The search for these terms grew by 2,400 per cent and 4,900 per cent respectively, according to the report.