Here’s how Siri could be a combined strength with Assistant and Alexa

Apple is pulling up its socks in the AI race and as part of its latest efforts, the iPhone maker has acquired a San Francisco-based AI startup called Pullstring.

The startup helps companies design and publish voice-based apps which leverage existing voice assistants such as Alexa and Google Assistant. According to Axios, Pullstring may help Apple’s Siri better compete with Alexa.