Here’s how Amazon plans to make premium smartphones ‘affordable’ for you

NEW DELHI: Amazon is working towards making premium smartphones more affordable for Indian customers by partnering with banks, financial institutions and credit rating companies to offer buyers credit options to pay for the devices at their convenience.
These steps, along with efforts to constantly bring on board a broader selection of smartphone brands, are aimed at widening and expanding Amazon’s footprint in this category.
“We’ve noticed the moment we provide some of the affordability initiatives to customers, we see an uptick in adoption and sales of the brand,” Noor Patel, director, category management, Amazon India, told ET.