HCL Technologies rebrands itself to HCLTech

India’s third largest IT services company by revenue HCL Technologies said on Monday that it has rebranded itself as HCLTech with a new brand identity and logo. The rebranding is part of initiatives to drive better distinction between the parent group HCL Enterprise and the technology arm, said a HCL senior executive.

HCL Technologies’ Chief marketing officer Jill Kouri told ET that chairperson Roshni Nadar Malhotra and CEO C Vijayakumar were closely involved in designing the company’s brand as they seek to attract new clients and a younger employee base with the new identity. The company’s new ‘HCLTech’ brand and logo will driveits go-to-market strategy. HCL Enterprise covers HCL Infosystems, HCL Technologies and HCL Healthcare.