HBO Max slashes prices in limited offer as streaming wars heat up

AT&T Inc’s HBO Max streaming service has halved its subscription fees in a limited-period offer to lure back millions of subscribers it lost after dropping out of Amazon.com Inc’s Prime video channels.

The limited-time promotion offer of $7.49 per month – for up to six months – is available through Sept. 26 for users who accessed HBO via Prime video channels as well as all new and returning HBO Max subscribers, the company said on Friday.

This is lower than the Prime video membership of $8.99 per month, plus taxes. HBO Max service is normally priced at $14.99 per month.