HBO Max sharpens prices for European launch, adds more countries

STOCKHOLM: HBO Max is stepping up the competition on prices with Netflix and Disney for the streaming service’s upcoming European launch, and adding more countries to its launch slate.

The service, owned by AT&T Inc, will initially be available in Sweden, Denmark, Norway, Finland, Spain, and Andorra from Oct. 26, followed by 21 more countries over the next year, up from its previous plans to launch in 14 countries.

Subscribers will be able to watch upcoming Warner Bros. movies – such as “King Richard” starring Will Smith and Keanu Reeves’ “The Matrix Resurrections” – on HBO Max 45 days after theatrical release. Subscribers in the Nordics will be able to watch the movies from this year, and others from next year.