Have you heard of Dangal? It’s India’s most-viewed channel, shows BARC data
Dangal, a free-to-air Hindi general entertainment channel (GEC), has dethroned Sun TV to emerge the most-viewed in week 15 (March 23 to March 29) of 2019, shows data provided by the Broadcast Audience Research Council of India (BARC).
The data was released on BARC website for the first time in two months after the implementation of new tariff order as mandated by the Telecom Regulatory Authority of India (Trai). Viewership is measured in impressions and refers to the number of people watching a platform or show at any given point in time.
The latest data reveals that Dangal, owned and operated by Enter10 Television, has raced to the top with a weekly viewership of 1.1 billion impressions.