Have under 3,000 followers? Make money as big brands look for ‘nano’ influencers on social media

Trust deficit on content shared via social media has resulted in brands roping in a new breed of influencers — nano influencers — to promote their products and services. These social media influencers typically have a following of less than 3,000 users, most of them known to the nano-influencer. Casual purchase categories, including beauty, cosmetics, fashion, lifestyle, smartphones and often even other electronics, are among the top categories that make use of the nano-influencers.

As per a report by advertising network IPG, there has been a consistent decline in the number of purchases made based on social media recommendations worldwide. Therefore, experts believe that the recommendations, reviews, and comments of nano-influencers could be more valuable and genuine in the eyes of consumers as opposed to roping in celebrity influencers.