Handset industry to ramp up hiring to meet festive demand

The handset industry is expected to see around a 15% increase in hiring activity in the upcoming festive season, as compared to around 10% last year. The hiring will be led mainly by the retail side and lean towards contractual roles, as brands push to maximise the crucial sale period, staffing experts said.

The increase in hiring activity comes even as the past few quarters saw handset makers pull back on hiring due to muted shipments. However, the pick-up in 5G shipments, coupled with expected positive customer sentiment around the festive season will prompt brands to increase their sales and support workforce for this period, they added.